The senior strategic layer is the altitude at which the architecture of an enterprise is decided — its model, its offers, its systems, its position, its pathways out. It is the layer that owners are usually too embedded in the business to occupy themselves.
From that altitude we conduct a sustained examination of the enterprise. Not an audit. Not a discovery sprint. A months-long, principal-led inhabitation of the business — its numbers, its operations, its culture, its market, its counterfactuals.
From that examination we identify, with the owner, the small number of moves that would meaningfully revalue the firm. Then we participate in their execution. Sometimes that means building the system ourselves. Sometimes it means designing it and standing behind the team that builds it. Sometimes it means sitting opposite the owner during a negotiation that would not otherwise be attempted.
The structure of the engagement is a function of the opportunity. Fees, retainers, performance, equity, advisory positions, joint ventures, and acquisition vehicles are all available. The principle is constant: the structure should match the value being created, and both parties should be positioned to benefit from it.
The full structure of the partnership→